Vision, Mission & Logo

Our Vision
To provide an integrated, safe, reliable, efficient public transport service in the Klang Valley, on a financially sustainable basis.

Our Mision
Deliver a customer-oriented service by focusing on the following;

1. Highest degree of operational excellence, engineering afficacy and service reliability
2. Provision of a seamless and integrated "one network" service offering: ONE RAPID
3. Increase network awareness to the public and simplify network product offering
4. Build and enhance commercial service offering
5. Create an end-to-end 'wholesome travel experience lifestyle' for commuter

... with aim to achieve a public modal share of 50%

Logo

The Logo is that of a swift, innovative and dynamic new Mass Transport entity in Malaysia's Klang Valley. The colours of blue and red on a white background are used for both aesthetic and practical purposes. Firstly, they are readily identifiable by the target market as public transport. Secondly, the red, white and blue are the colours of the flags og both Malaysia and Federal Territory of Kuala Lumpur. The Logo itself is a stylized lowercase 'r' in the shape of a geometric quadrant - representative of directional signs and movements inherent in mass transport. It is an innovative and distinctive self-contained icon - a Brand a Letterform Mark, a Woodmark and Identifying Shape which incorporates the company's name all integrated inro one. The ultimate image is that of an all-sufficient entity - just like the company itself.

Tagline

Let Us Move You
The tagline is used separately from the logo. It should normally be included on communications to audiences who are not familiar with RapidKL and what it stands for.